Sunday, 17 February 2008

animal rescue organizations capitalize



Animal Rescue Organizations: Capitalize on the Ellen Mess!

Dear Animal Rescue Organizations:

I hope you've been wise enough to capitalize on the Ellen

DeGeneris/Mutts and Moms/Iggy situation. Your group provides the local

angle news organizations coast-to-coast have been looking for.

Have they called you? And have you answered their questions

thoughtfully, responsibly, and with an eye toward your own public

image? You might want to take a moment to explain that adoption rules

serve a necessary and important purpose. And you might also want to

comment that while you appreciate the position of the founder of Mutts

and Moms -- she is, after all, just trying to keep her animals safe --

there might have been a better way to handle the situation. What do

you think might have worked? How else might you have handled this

unusual situation?

If you opt to steadfastly stand by the founder, Marina Batkis, in

Animal Rescue Solidarity, you might risk alienating supporters.

Whether she's right or wrong doesn't matter. People have trouble

understanding her heavy-handed, inflexible tactics. And people in your


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